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Marketing tips for small businesses

February 26, 2013

Putting up a business is a challenge.  Marketing it to the public is more challenging as the success of the business would depend on your marketing strategy.  If you have a small business or are planning to put up one, here are some tips to help your business flourish.

  • Advertise your business.

Promoting your business to potential customers must be done in a way that would attract them.  An effective way to do this is to include special offers.  Customers are drawn to anything that comes at a special offer.

  • Give away Koozies, shirts and more

Giving away items like Custom Koozies can give your business more exposure than you think. Koozies travel a lot and are called “walking billboards” which shows how much impact they have. You don’t have to give out Koozies you can use T-shirts, tote bags ect..

  • Offer a cheap and premium version of your product.

Whatever your product is, you must have a cheap and premium version of it.  Some would go for a cheaper price instead of quality while others would prefer quality above anything else.  You must cater to both kinds of customers.

  • Make your customers patronize your product.

Keep your customers coming back to purchase your product.  Once they have availed of your product or service, inform them that they would get a discount on their next purchase.  Give them special offers.  In return, they would spread the word regarding your business enterprise and hopefully bring more customers in.

  • Do cross-promotion.

To cross-promote means to ask other small business entities which are not your competitors to promote your business to their customers.  In return, you will do the same favor to them.  This is a cheap way to advertise your products and services. Great examples by Carmen Songnovi on cross promotion

  • Advertise your product online.

With social networking sites such as Facebook and Twitter, you can advertise your business online to as many prospects as possible.  Ask your Facebook friends to like posts regarding your business and make them and your Twitter friends spread the word about your products and services. These simple tips can help your small business grow big.